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Someone is typing in what another system already knows
Orders copied into accounting, customers re-typed into the CRM. Hours of work that leave nothing behind, plus the typos that surface two weeks later.
API development and integration
We integrate systems through their APIs: your store with your accounting, your ERP with your CRM, the WhatsApp API with the system your team actually works in. And when one of the two ends has no API, we build the missing piece instead of telling you it can't be done.
The breaking point
Almost nobody calls us asking for "an integration". They call because someone is typing orders into accounting by hand, because WhatsApp sales show up in no report, or because the store's inventory says one thing and the ERP says another.
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Orders copied into accounting, customers re-typed into the CRM. Hours of work that leave nothing behind, plus the typos that surface two weeks later.
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The conversation where the deal closes sits on one person's phone. If they leave, the customer's history leaves with them, and no report knows what happened there.
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Many homegrown integrations never tell you when a transfer failed to arrive. You find the gap at month-end close, when whatever was lost has to be rebuilt by hand.
Specific connections
An integration is not quoted "in general": it is quoted by the pair of systems and by the data that has to travel. These are the combinations that come up most among the companies we work with.
The official WhatsApp Business API connected to your CRM or to your own system: the conversation is logged on the customer record and automated notifications go out from the company's own number.
Technical capabilityWooCommerce or Shopify sending every sale into accounting with the right customer, tax and document, instead of a file someone uploads at the end of the day.
Our own case in WooCommerceWordPress forms, payments and content connected to the system your team uses. We write our own WordPress modules and we keep them running in production.
Our own case in WordPressWhen the ERP is the source of truth and data has to move in and out without touching its configuration: orders, business partners, inventory or documents, through its published interfaces.
Technical capabilityThe classic mid-sized company crossover: what sells outside shows up in the ERP or in accounting, and what changes inside is reflected where the customer sees it.
Technical capabilitySo the CRM stops being a separate list: the deal is created from where the contact actually came from, and its status updates with what happens in the system that invoices and delivers.
Technical capabilityAbout the labels above, spelled out: our own case means we built it and we run it today, and it is what we can show you. Technical capability means we know the integration and know how to do it, without claiming we already have a client in production on that system. Which one applies to your case is put in writing in the proposal.
This page is a branch of systems integration. And if the system it connects to also has to be built, that's software development.
How it's done
Connecting two systems on day one is easy. Keeping them connected when one of them changes version, goes down for a while or returns odd data is a different job — and it is the one that actually pays for itself.
Which field over there is which field over here, who wins when both change, and what happens to whatever does not fit. That is agreed before any code is written.
If the other system does not answer, the transfer is not lost: it waits in a queue and is retried. An integration without a queue loses data the day the other end goes down.
What went out, what came in and what the other side answered. When someone asks about an order, there is an answer with a timestamp instead of a guess.
The failure alerts our channel the moment it happens, not at month-end close. Committed response times are agreed in writing in the proposal.
Scope
There is no list price because the work is defined by the pair of systems, not by the word "integration". This is what we look at before proposing anything.
If both systems publish a documented API, the work is connecting them. If one does not, its door has to be built first, and that is a different scope.
Pushing orders one way is not the same as keeping two catalogs in sync both ways, which is where the conflicts show up.
Once a day does not cost the same as in real time. And a hundred orders a month is not solved the same way as ten thousand.
APIs change versions. We can hand it over documented to your team, or stay on top of those changes ourselves.
In the diagnostic we review both of your ends, and out of that comes a proposal with scope and commitments in writing. Book a free assessment.
Fit
If there is an official connector or an automation tool that solves your case as is, use it: it costs far less than custom development. We will tell you if that is what we see.
We connect systems and build software. If what is missing is functional consulting for your ERP, that is a different profile and it is better said up front.
Questions
Almost always, and the honest answer is what it depends on: if the system publishes an API, it is familiar work; if not, there are other routes —files, direct database access, automating the interface itself— that work but cost more and are more fragile. That gets looked at before quoting, not after.
We build its door. That is what we do in WordPress and WooCommerce with our own modules, and the same principle applies to a custom-built system: if we can reach its information legitimately, we can publish an interface for other systems to consume.
Yes, the WhatsApp Business API, which is the route that lets you send and receive from the company's own number under clear rules. We do not work with methods that break the platform's terms: those last a few months and end with the number banned.
We would rather answer this precisely: the cases we can show and that we run today are on WordPress and WooCommerce. With ERPs and accounting platforms we describe technical capability and work through their published interfaces, without claiming implementations we do not have. What is and is not covered is put in writing in the proposal.
It is decided with you. It can be left documented for your team or come into our support agreement, in which case we handle the version change. The terms of that agreement are signed in writing; we do not publish generic coverage here because it would depend on the case.
Next step
With the names of both ends and the data that has to travel, we can already tell you whether it is a direct connection, whether a door has to be built, or whether a cheaper connector will do.
Prefer to write to us? Tell us what you need.